What is Design?
Design is the process of taking responsibility for the appearance and the content of your page. You need to continually ask questions, make appropriate decisions, and pay attention to details. You have to break large projects into their component parts and then refine each part. Try it, and if it works, make it better.
Effective design is the result of planning before acting. You first analyze the purpose of the document and the obstacles to overcome. You then analyze the environment where the publication will appear, including the reader’s level of motivation and where the reader will encounter the publication. You must examine documents competing for the reader’s attention.